are built, not born.
Talented, capable people who are put into leadership roles often don’t feel ready or confident in themselves.
You work hard to bring your team together, inspire them, motivate them, and earn their trust. But no matter how hard you try, it feels like you always fall short.
Instead of notching up another career win, you’re stressed, struggling to connect, and wondering if you’re really meant for a leadership role.
Sound familiar? It’s not just you — for most people, leadership doesn’t come naturally. But you can be successful, as long as you get the right support.
Career success is more than hard work and talent.
You‘ve been feeling lost, unhappy and stuck at work, unable to get that promotion.
Or, you've been looking for a new job for months, but nothing seems to be working out.
You're starting to feel like you're not good enough.
With the right support, you can explore your strengths, skills, goals and aspirations and gain the confidence and self-awareness you need to achieve the career success that will make you happy and fulfilled.
Through coaching, you can gain the insights, tools, and advice needed to become more effective, confident and achieve your professional goals.
Coaching & Mentoring
As a certified coach, I help professionals in start-ups and scale-ups all over the world uncover who they are, find their strengths, and become more effective leaders, achieve career success and reach their goals.
Each session blends coaching and mentoring to provide you with the support you need to reach your goals. Along the way, you’ll uncover your purpose, values, and principles. And with greater self-awareness, you’ll learn to work with integrity, be true to yourself, and confidently guide your team and yourself towards success.
Support and tools
Coaching & mentoring support
Uncover challenges and solutions then tap into pragmatic advice to help you achieve your goals.
Start the journey with just 8 x 1-hour sessions (with the option to continue). Chat in English or French, either online or in-person (if you’re in Berlin).
Access self-reflection exercises and do the homework at your own pace. Easily connect from anywhere via Zoom and email.
Describe one of your services
Start the journey
to becoming authentic and confident
Book a free discovery call. We’ll chat for 30 mins about your goals and challenges and see if we connect. If I can support you, I’ll recommend a custom package that will suit your needs.
We’ll set up our systems and schedule our calls in advance. You’ll complete a Coaching Objectives worksheet to record the outcomes you want to get from our process.
During each session, we start with coaching. I support you to find your own solution to a current challenge. Then we move into mentoring, where you can ask questions, get advice, and hear from my own experiences.
Between sessions, you’ll build momentum by putting in continuous effort (and doing the optional, self-paced homework). Plus, you can email at any time to ask for advice between sessions.
Hi! I am Annabella
A certified Leadership & Career Coach (and CMO) with 15+ years experience in leadership roles across various start-ups and scale-ups.
Currently based in Berlin, I grew up in France (and speak both English and French) and have Portuguese roots.
As an openly lesbian woman with a multicultural background, I’ve learned the value of self-discovery and authenticity at work — and I’m passionate about supporting others to develop their own leadership identity and career path.
That’s why I decided to start providing my coaching and mentoring services, helping outside-of-the-box professionals develop self-awareness, find solutions, and build confidence!
Senior Marketing Manager @Iubenda (Italy)
"I have started my coaching journey with Annabella in a moment of confusion and need of guidance. With her attitude she has been able to guide me in understanding myself, my triggers, my inspirations, dreams and fears. She is extremely empathic and loves what she does, I have felt understood and supported at all times."
CMO @Paired (Germany)
"Annabella has helped me identify and embrace my leadership style, understand how to approach difficult moments in my careers and become a better leader. In every session, she has helped to see things from different perspective, expanding my horizon and helping me advance in my career."
SEO Team Lead @Babbel (Germany)
"This experience helped me understand what it means to be responsible for others in a work environment and enriched me personally and professionally with teachings that I'll bring with me for years to come."
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Do you offer group training programs?I’m planning to develop group leadership coaching in the coming years. Send me a message if this is something you’d be interested in.
Can I hire you to work with managers or leaders in my company?Yes — I can support anyone in your organisation who wants to become more confident and effective in their leadership or career development and is willing to do the work.
Do you offer executive leadership coaching?Yes. I can coach leaders in small to medium businesses, including CEOs, VPs, and Directors.
What are your credentials?I’m a Certified Coach, accredited ACC and a member of the International Coaching Federation (ICF). Plus, I have 15+ years experience in marketing in various leadership positions.
What is a leadership coach?A leadership coach supports people who want to become better leaders. Methods vary between coaches, but my process helps you uncover your identity so that you can lead with confidence and authenticity. I blend coaching with mentoring so that clients also get practical support, advice, and resources to help them achieve their goals.
What is a career coach?A career coach supports individuals identify and reach their professional goals, it can be career objectives, job searching etc... I also provide practical guidance, resources, advice, and support to assist with achieving these goals.
How do I know if I need a coach?If you feel stuck in your career and would like to take it to the next level, a career coach can help by providing valuable insights and advices on how to achieve professional goals, set effective objectives and create an action plan for success. Leadership coaching is valuable if you feel unprepared or uncertain about taking on a leadership role, or having difficulties in your current management role. A coach can help you identify your leadership style, develop the necessary skills and strategies for success in management positions.
How do I choose a coach?When choosing a coach, it is important to consider their experience and expertise in the area you need help with. In particular, check for qualifications or certifications that are relevant to leadership coaching or career coaching. Look as well for reviews from past clients to get an understanding of their style and helpfulness. Lastly, make sure that the relationship between you and your coach is comfortable since honest communication is key. You can do so through free "discovery calls".
What’s the difference between coaching and mentoring?Both coaching and mentoring can help you to achieve your goals, but in different ways. A coach can help guide you to identify your goals and anything that might be in your way, and then support you to find your own solutions (without influencing your decisions). A mentor provides support through sharing advice, skills, experience, and resources.
How much does your leadership and career coaching cost?My leadership and career coaching offers great value for money — and if you’re ready to change, you should get results, fast. After your free discovery call, if I believe we’re a good fit, I’ll send through my recommendations and pricing.
How do we get started?Start with a free discovery call so we can get to know each other. If we’re a good fit, I’ll send through more details on the packages I recommend for your specific situation and we can book in your first coaching session!