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Building confident leaders and successful careers

Tailored coaching and mentoring for leaders and professionals to uncover their strengths, lead themselves and others with confidence and achieve success.

Natural leaders
built, not born.

Talented, capable people who are put into leadership roles often don’t feel ready or confident in themselves.

You work hard to bring your team together, inspire them, motivate them, and earn their trust. But no matter how hard you try, it feels like you always fall short.


Instead of notching up another career win, you’re stressed, struggling to connect, and wondering if you’re really meant for a leadership role.


Sound familiar? It’s not just you — for most people, leadership doesn’t come naturally. But you can be successful, as long as you get the right support.


Career success is more than hard work and talent.

You‘ve been feeling lost, unhappy and stuck at work, unable to get that promotion. 


Or, you've been looking for a new job for months, but nothing seems to be working out. 


You're starting to feel like you're not good enough.

With the right support, you can explore your strengths, skills, goals and aspirations and gain the confidence and self-awareness you need to achieve the career success that will make you happy and fulfilled.

Through coaching, you can gain the insights, tools, and advice needed to become more effective, confident and achieve your professional goals.

Coaching & Mentoring 

As a certified coach, I help professionals in start-ups and scale-ups all over the world uncover who they are, find their strengths, and become more effective leaders, achieve career success and reach their goals.


Each session blends coaching and mentoring to provide you with the support you need to reach your goals. Along the way, you’ll uncover your purpose, values, and principles. And with greater self-awareness, you’ll learn to work with integrity, be true to yourself, and confidently guide your team and yourself towards success.


Support and tools


Coaching & mentoring support

Uncover challenges and solutions then tap into pragmatic advice to help you achieve your goals.


Flexible packages 

Start the journey with just 8 x 1-hour sessions (with the option to continue). Chat in English or French, either online or in-person (if you’re in Berlin).

Practical tools

Access self-reflection exercises and do the homework at your own pace. Easily connect from anywhere via Zoom and email.

Describe one of your services

Start the journey
to becoming authentic and confident 



Book a free discovery call. We’ll chat for 30 mins about your goals and challenges and see if we connect. If I can support you, I’ll recommend a custom package that will suit your needs. 



We’ll set up our systems and schedule our calls in advance. You’ll complete a Coaching Objectives worksheet to record the outcomes you want to get from our process.



During each session, we start with coaching. I support you to find your own solution to a current challenge. Then we move into mentoring, where you can ask questions, get advice, and hear from my own experiences.



Between sessions, you’ll build momentum by putting in continuous effort (and doing the optional, self-paced homework). Plus, you can email at any time to ask for advice between sessions.

Hi! I am Annabella

A certified Leadership & Career Coach (and CMO) with 15+ years experience in leadership roles across various start-ups and scale-ups. 


Currently based in Berlin, I grew up in France (and speak both English and French) and have Portuguese roots. 


As an openly lesbian woman with a multicultural background, I’ve learned the value of self-discovery and authenticity at work — and I’m passionate about supporting others to develop their own leadership identity and career path.


That’s why I decided to start providing my coaching and mentoring services, helping outside-of-the-box professionals develop self-awareness, find solutions, and build confidence!


Book a free discovery call

Interested in working together?
To get started, book a free 30-min call so we can get to know each other better.



Koray Canut

Marketing Data Analyst @CareerFoundry (Germany)

"I have had coaching from Annabella and in a short time, it had a very positive impact on my professional decisions as well as my private relations. She has an easygoing, caring and investigative attitude."


Olga Miakotnikova

Co-founder and CMO @Großjungig (Germany)

"Annabella has given me a few sessions of coaching that were helpful and out-of-box. She asked challenging questions which helped me be more self-aware and have a clearer understanding of what can be a solution that works for me. After the first meeting, I felt more energetic and confident."


Diego Parravano

SEO Team Lead @Babbel (Germany)

"This experience helped me understand what it means to be responsible for others in a work environment and enriched me personally and professionally with teachings that I'll bring with me for years to come."

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